For many, Drybar is the place to get a quick blowout on the fly (and maybe enjoy a mimosa or two), but now, the hair destination is all about weddings. Zola, the fastest growing wedding company in the country, has announced an exclusive registry partnership with Drybar. What does this mean, exactly? Engaged couples can now register for Drybar services — blowouts, braids, updos, and tons more. Even better, stylists can come to your wedding location, or you can stop by the shop (bring all of your bridesmaids!). Also, brides-to-be nation-wide can register for packages valued at one, two, and four blowouts, as well as an Uptini package. Given that millennial brides (and their guests) attend multiple events leading up to the big day, a blowout makes a perfect wedding shower or engagement gift.
As part of the partnership, the two brands are teaming up to offer a special discount on blowouts and wedding movie marathons (Runaway Bride, Wedding Crashers, anyone?) at select Drybar locations in popular wedding destinations. Labor Day is considered the biggest wedding weekend of the year, so join the celebration every Friday – Sunday from August 11th-September 3rd.
“Zola brides and their guests are already visiting Drybar for their various wedding events, so this a perfect partnership,” said Shan-Lyn Ma, CEO and Founder of Zola. “Guests will love giving this gift knowing that it will help brides feel extra special leading up to the big day.”
“Weddings are such a big part of our business and we are so excited that now brides can register for our services and products on Zola. Every woman deserves to feel happy and confident at a special celebration,” said Alli Webb, Founder of Drybar. “Zola shares our mentality of treating every bride with extra special care.”
Participating locations include:
- Boston — Downtown Crossing, Harvard Square
- Las Vegas
- Los Angeles — Culver City, Pacific City
- Miami — Brickell City Center
- New York — Boerum Hill, Lower East Side, Williamsburg
- Washington D.C. — Tysons Corner